The internet is still relatively young and poised for continued and
long-lasting domain name appreciation.
Below, is a list containing several of first domain names registered. Over time these names have been sold and are the most expensive domains, to date.
These domain names have done quite well for those internet and domain name visionaries:
Candy.com $3,000,000
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Wine.com $3,000,000
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Vodka.com $3,000,000
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Toys.com $5,100,000
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Slots.com $5,500,000
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Beer.com $7,000,000
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Diamond.com $7,500,000
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Business.com $7,500,000
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Porn.com $9,500,000
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Fund.com $9,900,000
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Sex.com $13,000,000
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Insure.com $16,000,000
As indicated by the sales numbers above; keyword domain names appreciate tremendously! The reason a keyword domain name like “Beer.com,” which is also referred to as a generic domain name, has appreciated into the millions of dollars, is because it is a hugely popular “keyword.” Each month, millions of people type the word “beer,” or a phrase containing the word “beer,” into search engines.
Additionally, it has the ever important dot COM extension which reign’s supreme as the top level domain (tld) extension. It was the first extension used commercially, and is known world wide.
As shown above – Business.com was sold for a very large sum in 1999. It was later resold as a full operating website for $345 Million in 2007.
In a similar transaction, CreditCards.com was recently sold to Bankrate.com in a package deal that contained a second domain name and their established websites, which resulted in a $350 Million dollar deal.
Because domain names values continue to rise, they are being bought and sold every day for large sums of money. Individuals and businesses who see the potential of the internet, and understand the value of quality domain names, are securing exact keyword domains as investments to hold and/or develop.

